The Challenge
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Lifestyle Appliances needed more than just marketing support — they needed a clear brand identity and a consistent digital presence to stand out in a competitive B2B market.
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The focus was on building a foundation that could carry the brand forward across every touchpoint.
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Establishing a cohesive brand voice and visual identity
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Growing social media presence across multiple platforms
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Driving consistent engagement through email and content marketing
My Approach
Brand & Identity
Led a full company rebrand, defining the brand voice, visual identity, colour palette, and core ethos to ensure consistency across all communications and touchpoints
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Content Creation
Created diverse content for web, social media, brochures, and blogs — tailored to both B2B audiences and end consumers across all active platforms
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Social Media Management
Executed social media strategies that delivered a 27% follower increase on Instagram, 37% on Facebook, and 8% on LinkedIn over 12 months
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Email Marketing
Managed and optimised email campaigns via Mailchimp, achieving a 30.6% open rate, 3.7% CTR, and 17% subscriber growth from Jan 2025 – Jan 2026
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Trade Shows & Events
Organised and delivered branded trade show experiences, supporting B2B relationship-building and brand visibility in person as well as online
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Analysed campaign performance regularly, using insights to refine strategy, improve results, and ensure activity stayed within budget
Data & Optimisation
The Results
A focused strategy and consistennt execution that turned visibility into real wishlist momentum.
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2,000+
Wishlist in 6 weeks
2,000+
Wishlist in 6 weeks
2,000+
Wishlist in 6 weeks
2,000+
From launch of the campaign to launch
From launch of the campaign to launch
From launch of the campaign to launch
Wishlist in 6 weeks
From launch of the campaign to launch
"Market Nut gave us the structure and strategy we needed to cut through the noise. The wishlist results blew us away"
- Cherry Tree Studio Dev
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