.png)
Paid Campaigns
SERVICE
.png){kind=icon}
.png){kind=icon}
Get your game in front of the right players — not just more people. Targeted paid ads that stretch every penny of your budget and drive real Wishlist and sales results.
.png){kind=icon}
No wasted spend. No guesswork.
Just smart, data-led campaigns built specifically for indie game budgets.
What's included in your Paid Campaigns package
1.
We identify exactly who your ideal player is — their interests, behaviours, platforms, and what makes them click — before spending a single penny.
Audience research
2.
A clear paid media plan built around your goals — whether that's Wishlist growth before launch, sales post-launch, or building awareness in a new market.
Campaign strategy
3.
Static ad assets and written copy designed to stop the scroll — crafted to match your game's tone and tested for what actually converts.
Ad creative & copy
4.
.png){kind=icon}
Full technical setup of your campaigns — targeting, bidding strategy, ad sets, placements, and tracking — all configured correctly from the start.
Campaign setup
5.
Regular monitoring and adjustments to keep performance strong — pausing what isn't working, scaling what is, and refining as data comes in.
Ongoing optimisation
6.
.png){kind=icon}
Testing different audiences, creatives, and copy variations so your campaigns improve over time — not just run and hope for the best.
A/B testing
7.
.png){kind=icon}
Re-engaging players who've already shown interest — Steam page visitors, social engagers, and website visitors — to move them closer to a Wishlist or purchase.
Retargeting
8.
.png){kind=icon}
Clear monthly reports showing exactly what your budget achieved — impressions, clicks, conversions, and what we're doing next to improve results.
Reporting & insights
Platforms we run
campaigns on
_edited.png){kind=icon}
Twitter / X
Tiktok
Youtube
What budget do I need?
Paid campaigns can work at most indie budgets — here's a rough guide
£5–£15/day
STARTER
Good for awareness and testing what works before scaling up spend.
£15–£40/day
GROWTH
Solid for Wishlist campaigns and building a steady stream of new players.
£40–£100/day
LAUNCH PUSH
Maximising visibility and conversions in your launch window.
Ad spend is separate from the management fee.
Your ad budget goes directly to the platform (Meta, TikTok, Reddit etc.) and is set by you. The service fee covers strategy, setup, creative, and ongoing management. Not sure what budget is right for your game? We'll talk through it on your discovery call.
.png){kind=icon}
Let's create impact
Have a project in mind? I'd love to hear about it.