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Analytics & Growth
Stop guessing what's working and start knowing. Clear, jargon-free data analysis that turns your numbers into decisions — and your decisions into growth.
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No drowning in dashboards. No vanity metrics.
Just honest, actionable insights that actually move your game forward.
SERVICE
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What's included in your Analytics & Growth package
1.
A deep dive into your current numbers — social, Steam, email, or paid — to understand exactly where you are and what the data is actually telling you.
Performance audit
2.
We set clear, realistic targets based on your game's stage — whether that's Wishlist milestones, follower benchmarks, or conversion rate goals.
Goal setting
3.
Conversion rate, traffic sources, Wishlist-to-visit ratio — we look at how your Steam page is performing and what's stopping people from clicking Wishlist.
Steam page analysis
4.
Reach, engagement rate, follower growth, best-performing content — we track what matters and use it to inform every future content decision.
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Social media analytics
5.
Open rates, click-through rates, subscriber growth, and list health — making sure your email list is working as hard as it should be.
Email performance tracking
6.
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Who is actually engaging with your game, where they're coming from, and what they respond to — so every marketing decision is informed by real player data.
Audience insights
7.
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Data only matters if it leads somewhere. Every report comes with a clear list of what to do next — no raw numbers dropped in your lap without context.
Actionable recommendations
8.
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A plain-English monthly report covering all key metrics, what changed, why it changed, and the plan going forward — sent to you on a regular cadence.
Monthly reporting
Metrics we track for
indie games
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Steam Wishlist conversions
Steam page visit-to-Wishlist rate
Social reach & impressions
Follower growth rate
Engagement rate per post
Email open & click-through rate
Month-on-month growth
Traffic sources & referrals
Why analytics looks different for indie games
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A 1,000-person email list that's highly engaged will often drive more Wishlists than a 50k social following with low engagement — context matters more than raw numbers
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Steam's algorithm rewards Wishlist velocity in short windows — knowing when and how to push matters as much as the total count
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Most indie devs are tracking vanity metrics (likes, follower count) instead of conversion metrics — we shift the focus to what actually predicts sales
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I've analysed performance data across social, email, and web for real campaigns — these aren't theoretical frameworks, they're practical habits built from real results
Tools & platforms we analyse
We work with the data you already have — no expensive new tools required
Steam analytics
Meta insights
TikTok analytics
Email analytics
Google analytics
Hubspot
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Let's create impact
Have a project in mind? I'd love to hear about it.