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The Challenge
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Cherry Tree Studios is an upcoming indie studio currently developing an unannounced strategy game. The focus has been on building early brand awareness and growing a community ahead of the official reveal.
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Building hype pre-announcement
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Growing an active community
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Creating consistent marketing content
My Approach
Strategy & Positioning
Defined unique selling points, audience and positioning to shape the entire campaign
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Community Building
Built and managed the official discord and engaged systems to grow an active community
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Content Creation
Planned and produced dev logs, trailers, screenshots and social content that showcased the game/studio
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Wishlist campaign
Ran multi-platform campaigns across steam, reddit, X/Twitter and Tiktok to drive wishlists
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Data & Optimisation
Tracked performance weekly and iterated on content, messaging and ad spend for better results
The Results
A focused strategy and consistennt execution that turned visibility into real wishlist momentum.
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2,000+
Wishlist in 6 weeks
2,000+
Wishlist in 6 weeks
2,000+
Wishlist in 6 weeks
2,000+
From launch of the campaign to launch
From launch of the campaign to launch
From launch of the campaign to launch
Wishlist in 6 weeks
From launch of the campaign to launch
"Market Nut gave us the structure and strategy we needed to cut through the noise. The wishlist results blew us away"
- Cherry Tree Studio Dev