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Influencer Outreach

SERVICE

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Get your game in front of the right creators — people whose audiences actually play games like yours. Authentic coverage that builds real awareness, not just vanity metrics.

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No cold mass emails. No chasing influencers who don't fit.

Just targeted, relationship-led outreach that gets your game noticed by the right people.

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What's included in your Influencer Outreach package

1.

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We find creators whose audience genuinely plays games like yours — filtered by genre, platform, engagement rate, and community fit, not just follower count.

Creator research

2.

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A curated shortlist of micro and mid-tier creators across YouTube, TikTok, Twitch, and more — with notes on why each one is a fit for your game.

Outreach list

3.

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Every outreach message is written individually — tailored to the creator, their content style, and your game. No copy-paste templates that get ignored.

Personalised pitching

4.

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A clean, shareable press kit with everything a creator needs — screenshots, key art, game description, key features, and access details all in one place.

Press kit & assets

5.

Following up, answering questions, and keeping conversations warm — all handled so you can focus on making the game, not chasing replies.

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Relationship management

6.

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A clear brief for each creator covering what to cover, what to avoid, key features to highlight, and how to direct their audience to your Steam page or socials.

Brief & key messages

7.

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Keeping track of who has a key, who has posted, and following up with those who haven't — so no key goes unaccounted for and no coverage is missed.

Key code management

8.

A clear report of what coverage went live, estimated reach, engagement, and any spikes in Wishlist or traffic that followed — so you can see the real impact.

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Coverage tracking & reporting

YouTube reviewers

Long-form coverage, let's plays, and first impressions from genre-specific channels

Types of creators we work with

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Matched to your game's genre, tone, and audience

Short viral clips, game discovery content, and niche gaming communities

TikTok creators

Twitch streamers

Live playthroughs that let audiences experience your game in real time

Instagram creators

Gaming aesthetics, indie spotlights, and story-driven community builders

Respected figures in indie gaming subreddits, Discord servers, and niche forums

Community voices

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Why this works differently for indie games

  • Micro-creators (1k–50k) often drive more Wishlists per view than big names — their audiences trust them more and are more niche

  • I've been a gaming content creator myself — I know how to pitch in a way that feels natural, not like a PR blast

  • Indie game communities respond best to authentic coverage from people who genuinely enjoy the genre — that's who we target

  • I've attended industry events (Comic Con, MegaCon) as a creator — I understand both sides of the creator-developer relationship

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Ad spend is separate from the management fee.

Your ad budget goes directly to the platform (Meta, TikTok, Reddit etc.) and is set by you. The service fee covers strategy, setup, creative, and ongoing management. Not sure what budget is right for your game? We'll talk through it on your discovery call.

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Let's create impact

Have a project in mind? I'd love to hear about it.

together

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