At Cherry Tree Studio, I led marketing and community engagement initiatives designed to grow audience reach, strengthen player relationships, and elevate the studio’s brand presence across the gaming industry. My role combined strategic marketing, content creation, and community management, allowing me to bridge the gap between players, developers, and publishing partners.

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I managed and moderated the studio’s Discord community, building an active and engaged player base while maintaining strong communication between the development team and the community. Alongside this, I oversaw social media channels including Instagram, LinkedIn, X (Twitter), and TikTok, creating platform-specific campaigns, promotional content, and audience-driven strategies that increased visibility and player interaction.

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Working collaboratively across multiple departments, I helped coordinate marketing efforts with developers, designers, and external publishers to ensure consistent brand messaging and impactful campaign delivery. I also designed and produced creative assets for both players and publishing partners, supporting game launches, announcements, promotional events, and ongoing community engagement.